Noma learns an older parent's daily rhythm with simple, camera-free sensors. When something changes, it asks them first, tells family only when it matters, and makes sure a qualified caregiver shows up.
More older adults are living alone, there aren't enough caregivers, and almost no technology is designed for the people it's meant to help.
Weekly phone calls and hoping for the best.
Passive signals notice meaningful change. The resident is asked first, and family is told only when it matters.
Cameras, pendants and repeated check-in calls.
Over two to three weeks, Noma learns a personal baseline: wake time, meals, bathroom rhythm, outings and sleep.
A long lie-in alone might be a lazy Sunday. A lie-in plus no kitchen plus no bathroom visit is worth a question.
A friendly prompt on their own TV or speaker. One button or one word resolves it, with nothing new to learn.
If help is needed, a verified caregiver is matched, briefed with just enough context and confirmed at the door.
Noma climbs one rung at a time, so an alert always means something.
Nothing is sent. Family can glance at a calm daily summary.
“Good morning, just checking you're doing well today.”
What changed, against which baseline, and one-tap next steps.
A verified caregiver is matched and briefed, with the visit confirmed.
A probable fall with no movement skips ahead to calls, following the care plan.
Noma supplements emergency services and never replaces them.
Low-cost, peel-and-stick sensors. Each captures only the one signal it needs, with no camera and no microphone recording.
When a visit is needed or a scheduled caregiver cancels, Noma finds verified coverage inside the agency's own pool.
The resident is part of setup, not just informed about it. They choose the rooms, who gets told and when to pause. Raw sensor data stays in the home, and only routine events reach the cloud.
See the setup Rosa goes through →
When operating for an agency, Noma acts as a HIPAA business associate and signs BAAs. Data is encrypted in transit and at rest, and every access is logged.
See the day at a glance, read clear notices, request or approve a visit and manage the care circle.
Open the family dashboard →Answer check-ins on the TV you already have, ask for help, see who's visiting today and pause monitoring.
See Rosa's TV →Coverage gaps, ranked substitute matches, one-tap approval, resident alerts and exportable EVV records.
Open the agency console →Accept shifts, read a limited care summary, check in automatically at the door (BLE) and complete the task list.
Open the caregiver app →| Option | What it does well | Where it falls short |
|---|---|---|
| Home cameras | Rich visual detail | Feels like surveillance; residents resist |
| Medical alert pendants | Emergency button, fall detection | Must be worn and charged; no insight into gradual change |
| Passive sensor systems | Camera-free activity tracking | Stop at the alert; no path to getting help |
| Caregiver marketplaces | Large caregiver supply | Uneven vetting; no clinical handoff; not tied to monitoring |
| Agency scheduling software | Shifts, billing, EVV | No home awareness; substitutes found by phone |
| Noma | Detect the change, ask the resident, inform family | …and deliver a qualified person with the right context |
We work with home-care agencies of 25 to 300 caregivers, using your verified caregiver pool. Pilots are measured on coverage rate and alert usefulness.